Like its predecessor, it has only one button, three LEDs, and a microUSB port. The SmartBand 2 isn’t that product, though, and is an update to the original SmartBand, which was a small white gadget with motion sensors and a battery that you would store in a piece of rubber. Sony has even integrated fitness monitoring technology into a pair of earphones made for people keen to go running. We first saw a fitness gadget in the first Sony SmartBand back in 2014, and since then, we’ve seen smartwatches and a generation of the SmartBand with an electronic ink screen. Sony is one that sits in the latter category, and has for some time, as this isn’t a new thing or a passing interest. You can see them from the typical fitness specific players, with Jawbone, Fitbit, Misfit, and Runtastic, while the smartphone makers are also using their skills to get the technology they’re familiar with down to sizes wrists and arms and waists like, as Samsung, LG, Acer, Huawei, and Xiaomi all make in-roads into this burgeoning area. It’s not hard to work out where the next massive market will be for gadget makers, and now that we’re all a little obsessed with our fitness levels, some more than others, it’s clear that fitness trackers are going to be big business. Sony isn’t new to the wearable world, but its latest attempt is a tad puzzling, bringing sensors to a very small gadget with no sense of why you should buy it over everything else.
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